Having a personal brand is more important than ever, but technology has made controlling the message behind that brand much more difficult. In today’s hyper-connected world, there is very little separation between the personal and public spheres. It’s not enough to wear a perfectly tailored suit to work; you also need to be presentable and likable outside the office.Read More
The way we present ourselves says something about us to the outside world. In a society where many of us will have ten jobs during our professional careers, our personal brand follows us throughout our lives, both on the job and off. It affects the way we are perceived by employers, colleagues, friends, and more.
New digital technologies have allowed unprecedented access into each other’s personal lives. Everyone from a prospective client to current employees has likely run a search for you on Google or checked if you have mutual friends through Facebook or LinkedIn. The question is: how do you create a personal brand that is consistent across channels and effective in marketing your best self?Read More